Xin Liu working at a wall of design concepts

I turn complex problems into clear product direction.

UX strategy, product design, and design leadership for complex enterprise systems, AI-enabled workflows, and services that span people, teams, and technology.

15+ years across public-sector and enterprise design  ·  Program Lead  ·  Human-centered AI

Product & UX Leadership

From UX support to product partnership.

Third-Party Risk & Assessment · Assessment + Scheduling

Led experience strategy and product direction across two connected enterprise tools, partnering with business and technology leaders while overseeing designers and researchers responsible for detailed execution.

UX joined early to shape workflows, product priorities, scalable patterns, testing, and roadmap planning—not simply refine the interface after decisions were made.

~72%reduction in scheduling time-on-task
Two products · one experience direction
Third-Party AssessmentAssessment workflows · findings and reviews · user validation
Assessment SchedulingAssessor availability · assignments · workflow efficiency
UX embedded across the product lifecycle
Discover
Direct
Deliver
Learn
Strategy · cross-product alignment · roadmap planning · design oversight · UAT
Enterprise AI Design

From individual AI experiences to reusable enterprise patterns.

Turning lessons from hands-on AI product work into an experience framework, interaction and trust patterns, and a UX engagement model teams can reuse as AI initiatives move from exploration to scale.

Explore Enterprise AI Design
A reusable system
01 · Experience frameworkUnderstand · Decide · Act
02 · Interaction + trust patternsBehavior · UI · human accountability
03 · UX engagement modelExplore → Learn & Scale

Earlier Work

A broader foundation across government, education, and healthcare experiences.

Government · Public Service

Public Defenders Website

Site architecture and UX/UI design for a public-service website focused on access to legal information and resources.

View project: Public Defenders Website
Education · Mobile Experience

Westwood College

Mobile site redesign focused on helping prospective students explore programs and navigate the college experience.

View project: Westwood College
Healthcare · Website

ComForCare

Site architecture and UX/UI redesign for an in-home care provider serving people of all ages.

View project: ComForCare
Strategy · Experience · Enterprise Solutions

How I move from complexity to direction.

01

Learn

Understand people, problems, and context.

02

Frame

Define the right problem and opportunity.

03

Connect

Align people, systems, and decisions.

04

Shape

Turn insight into clear product direction.

05

Scale

Design for adoption and real-world impact.

More About Me

Curious by nature. Always looking for a better way.

I grew up in China and came to design through a mix of creativity, curiosity, and a love of solving problems. I earned my bachelor’s degree in Web Interaction Design, but what has shaped me most throughout my career is how quickly I learn and adapt. I enjoy stepping into something unfamiliar, figuring out how it works, and finding a way to make it better.

I’ve always been someone who looks for the smarter path. Not shortcuts for the sake of cutting corners, but simpler, faster, more thoughtful ways to get to a better result. That mindset naturally found a home in UX, where I get to combine creativity, problem-solving, and practical thinking to create solutions that actually work for people.

Outside of work, I’m just as curious. I love traveling, art and creative projects, spending time with my dog, discovering good food, and learning whatever happens to catch my attention next.

Want the more professional version of my story?

View my experience on LinkedIn (opens in a new tab)
Xin Liu outdoors with her dog
Contact Me

Let’s connect.

Interested in discussing product design, UX strategy, AI experiences, or design leadership opportunities? Reach out by email or connect with me on LinkedIn.